Pendampingan Pengelolaan Hasil Produksi, Sumber Daya Manusia, Dan Promosi Produk Pada Umkm Goyor Dress By Dessyfa

Abstract

This Community Service Program (PKM) was conducted from 6 June to 6 July 2022 at the Goyor Dress By Dessyfa MSME in Pedurungan Village, Taman Subdistrict, Pemalang Regency, aiming to assist in managing production output, human resources, and product promotion for an early-stage enterprise based on Goyor woven fabric craftsmanship. The method involved three stages: field survey and problem identification, program implementation, and evaluation with result delivery to the partner. Programs implemented included preparing an organizational structure, assisting with a sidewalk-demolition permit application for a parking area, drafting a business profile, registering the business location on Google Maps, designing a product logo and label, producing a business identity banner, and creating a promotional brochure. Results show the partner obtained a clear organizational chart, an informative business profile, a business identity banner, a Google Maps-detectable location, and a more attractive visual identity. The program proved effective in improving business governance and expanding promotional reach, and may serve as a replicable model for similar early-stage MSMEs.