Pendampingan Inovasi Produk Guna Peningkatan Penjualan Di Umkm Tempe Mbok Djuab

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, including traditional food-based MSMEs such as tempe producers. Tempe Mbok Djuab is a home-based enterprise engaged in tempe production that still faces obstacles such as monotonous products, unattractive packaging, and fluctuating market demand, resulting in low sales volume. This community service program aims to assist the Tempe Mbok Djuab enterprise in carrying out product innovation to increase sales. The implementation methods included observation and problem identification, training on the diversification of tempe-based products, assistance in packaging and branding improvement, and digital marketing mentoring. The results show that the product innovation assistance improved the partner's knowledge and skills in producing more varied processed tempe products, improved packaging appearance, and expanded marketing reach, thereby contributing to increased consumer interest and sales of Tempe Mbok Djuab products.